Apple takes a bite out of Woolworths new logo

Woolies3-420x0

Apple is to sue Woolworth over trademark infringement of their new logo design.
http://www.smh.com.au/technology/biz-tech/apple-claims-woolies-is-getting-fresh-with-new-logo-20091004-ghxe.html

Woolwoths new logo is flat, boring, lacks flair and any ties to their corporate identity.
Furthermore I challenge anyone to say that a "w" stands out in the design.  Maybe if you're drunk.
Hans Hulsbosch should hang his head in shame if this is his best effort at branding such a prominent business.
Although it fails on so many levels I don't see why Apple would want to pursue trademark infringement on it.

Hey Apple, do you see a bite-mark? no, does it look like an apple or more like a tomato?  thought so.

If Woolwoths is stupid enough to proceed with such a pathetic design to adorn their stores, produce, signs, trucks and whatnot, let them.

No one is going to mistake them for Apple.

The article goes on to list a couple more silly pursuits from Apple but also indicates that less than 5% of such actions make it to court.  Lets hope that is what happens here.

Advertisements

Watts on your mind?

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s