Apple is to sue Woolworth over trademark infringement of their new logo design.
Furthermore I challenge anyone to say that a "w" stands out in the design. Maybe if you're drunk.
Hans Hulsbosch should hang his head in shame if this is his best effort at branding such a prominent business.
Although it fails on so many levels I don't see why Apple would want to pursue trademark infringement on it. Hey Apple, do you see a bite-mark? no, does it look like an apple or more like a tomato? thought so. If Woolwoths is stupid enough to proceed with such a pathetic design to adorn their stores, produce, signs, trucks and whatnot, let them. No one is going to mistake them for Apple. The article goes on to list a couple more silly pursuits from Apple but also indicates that less than 5% of such actions make it to court. Lets hope that is what happens here.