My fifth column in a series on digital culture I'm writing for the Auroran appeared in this week's issue on page 19. It tackles the subject of citizen journalism and you can read it here:
In 2007, Scott Gant declared: we're all journalists now. Now, five years later, being a lone journalist is not enough. For brands and organizations to remain relevant in the news cycle and with their audiences, becoming well-oiled publishing machines is a necessity.
JESS3 co-founder and President, Leslie Bradshaw, shares her insights in the following stack of slides originally presented on March 1, 2012 for the Mediabistro Social Media Boot Camp seminar "Storytelling Through Social Media" :