It is no secret that India and Pakistan do not like each other. Ever since their split in 1947, the two countries have had a relationship that is angry at it’s best, and deadly at it’s worst.
On May 20, Coke and Leo Burnett launched “Small World Machines” to change that.
An unlikely diplomat in the conflict, Coca-Cola placed two vending machines with two-way displays at heavily populated points in Lahore, Pakistan, and New Delhi, India, through which people could interact with one another by way of jointly drawing an image and joining hands.
Check out the video here:
I’m Inspired, and thirsty for more.