Mayor Dawe claimed back in April of 2012 that Aurora was the “home of innovation”.
It doesn’t take much to refute such a baseless claim, which is what I did in a previous post here: https://wattstrending.wordpress.com/2012/04/20/caught-midstream/
Innovation means being out in front, yet the town of Aurora seem to be embroiled in business methods from 2 decades ago barely keeping pace with others in the Region.
It would be funny if it wasn’t so embarasing.
A good example of this is from our Mayor’s recent trip to Vancouver where he posted this to twitter:
Sure it is “something we could do in Aurora”, in fact town staff already do this with trees in town park every year called the Aurora Borealis.
So how does wrapping even more trees in lights advance the principles of innovation or sustainability cemented in the town’s strategic plan?
After it’s churning through the needless layers of bureaucratic bullshit by council demanding reports and feasibility studies I envision the execution of such an idea to look like this:
Sure, at the end of the day (or the quickly approaching end of his term) the Mayor can simply slough off that his “home of innovation” comment was nothing more than words, but that simply creates the larger problem of owning empty words.
When it comes to branding words are everything.
The same can be said of leadership.
Apple Inc. is seen as a magnate of innovation. Their slogan “think different” reflected their culture and products. Where Samsung, who has been to court multiple times both accused and found guilty of stealing Apple’s I.P., has more ironic slogan : “imagine”.
If wrapping trees in lights is the extent of Aurora’s imagination then we need to do everything to shore up such a frightening deficit.
The light bulbs that Aurora needs to be investing in are the one’s over people’s heads. I touched on the subject of innovation in a previous post here:
Produced by The Richards Group, Motel 6’s “We’ll leave the light on for you” campaign featuring Tom Bodett has been running since 1986. Just last year after celebrating their 50th anniversary and opening their 1,100 location the chain was sold for $1.9 billion.
Our town’s slogan “in good company” reads more as a question than a statement forcing the question is Aurora content to be in “good company” of others, or is it interested in being the town that others want to be in company with?
The next opportunity to step out from our shadows is the 2014 election.
As it approaches we need to be asking ourselves, our neighbors and those seeking to hold office: is Aurora turning it’s lights on for you?
If the answer is no then the real question becomes how many Aurorans does it take to change a politician? or all 9?