Weekly Inspiration : From a Standstill to a Gallop

The annual Masters of Marketing Conference returns at the beginning of next month. You can check out their website here https://annual.ana.net/ for live streaming and/or folow them on twitter at: #ana_masters

At their 2010 event founder and CEO of IfWeRanTheWorld Cindy Gallop Cindy shared her thoughts on how the future of advertising is about ‘making stuff’:

the future of advertising is not about ideas

the future of advertising is about production

ideas are 10/penny

an idea is only as good as its execution

the future belongs to people who make stuff

if you want to grow in the future you need to be producing.

make interesting stuff

make mistakes

but for god’s sake be making stuff

You can watch the video clip here:

Chris Anderson’s book tittle considers the very active maker movement to be the new Industrial Revolution:

If you’re looking for a review I would suggest this one by Wired here: http://www.wired.com/geekdad/2012/10/2-great-books-about-making-stuff/2/

I’m inspired.


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