Creativity Connected … to you

Tomorrow is the Third Annual Creative Industries Symposium held in Richmond Hill. You can find more details about the event on their site here:

The event is free and runs from 8:00 a.m. – 1:00 p.m. at the Richmond Hill Centre for the Performing Arts. Although the eventbrite site has ended I expect you can still secure a seat if you contact them.

At last years event Sara Prevette’s presentation resonated with the crowd and I commented on it in my Watts The Frequency column here:

I look forward to catching the live streaming as unlike last year I won’t be able to attend the event in person and chance being photographed like I was here networking with a local business that provides interactive surface solutions :

A great deal of dots at last years symposium connected back to Apple Co-Founder Steve Jobs.

From his Wired interview back in February of 1995, which you can read in its entirety here: Jobs drills down (and up) to creativity and experience design:

"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.

Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have."

I suspect that the Creative Industries Symposium will continue its success in churning out more Calvin’s from Bill Watterson’s famous strip:


Watts on your mind?

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