Weekly Inspiration : from bus stop to bus shock


Pepsi Max UK equipped the New Oxford Street bus shelter in London with augmented reality to promote their new ‘Unbelievable‘ campaign.

Chosen as a location guaranteeing high traffic the bus shelter was transformed into an attention grabbing out-of-home space displaying prerecorded segments of the London street from the same point of view.

3D animation overlays provided some unbelievable scenarios including a giant robot crashing through the street to a passer by being abducted by flying saucers. Check out the video here:

https://www.youtube.com/watch?v=Go9rf9GmYpM

I’m inspired.

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