Metroland, publishers of the journalism dynamo that is the Error Banner is now advertising an app called Tradyo to help people buy/sell their stuff.

Metroland is a little late to the Tradyo party. Here’s a TechVibes piece from back in the middle of 2011 that talks about the outfit:

So Tradyo was designed as a simple, convenient and fun way to revalue things.

I get that, but it seems like since Metroland’s involvement the simplicity and fun have been somewhat compromised.

When you bother to read the terms & conditions of the app (of which most people likely skip without reading) the intention seems less focused on a users’ ability to make efficient local connections and more to do with harvesting user habits and location data to barrage you with unsolicited targeted advertising.

Here are some screengrabs:

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Notice the point that reads “combine location data with other information” and then lists said information as:

  • first and last name
  • email address
  • telephone #
  • device ID
  • in app communications
  • images you post
  • searches you conduct

Who in their right mind is willingly going to surrender these details in exchange so you can buy or sell an item from a stranger?

In the TechVibes piece Tradyo co-founder said one of the reasons Tradyo was created was to avoid the “hassle of Craigslist”.

Really, and what hassle is that?

There’s a reason Craigslist & Kijiji have an established user base and mobile apps for those seeking to exchange or purchase items from others in a community.

Are these outfits scouring the same location and user data as Tradyo to provide their services?

Does Craigslist or Kijiji immediately leach onto you and try to spew “targeted advertising” at you?


Tradyo may have started out of some honest curiosity but Metroland’s involvement has turned the app into an answer to a question nobody asked.


More like Trade-no.

If you’re looking for something that will do the job while keeping its distance and respecting your privacy I’d suggest Trash Nothing:


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