How many things wrong can you find with The Town of Aurora’s Canada Day poster?
Well yes, there is the fact they can’t even get the date right. Is Canada Day Saturday July 1st or Sunday July 1st?
But let’s leave aside that no one in the Corporate Communications caught that glaring error before they approved it for print.
What in holy hell is Canada’s national symbol doing cut in half!
The first condition states that the use is only allowed if it “conforms to good taste.”
I’m sure most Canadians would agree that cutting the strongest emblem we have to represent our independent, national voice in half, is beyond distasteful.
And for what, so it can be displayed in some hastily cobbled together, mediocre clipart design?
This isn’t the first slip-up by the Town when it comes to the proper display and presentation of emblems and symbols. Over 8 years ago I wrote a post and a letter to the paper with regards to their disgraceful treatment of The Prince of Wales’s feathers. This after being awarded a prize from that office.
But the Maple Leaf?
This is a new low.
Canadians don’t take our national symbol for granted. Our forefathers didn’t. Nor did our veterans and fallen that have fought under this symbol. Every February 15th Canada celebrates National Flag Day
Speaking at the Canadian Club in September 1964, Former Prime Minister Lester B. Pearson called the great flag debate an example of “this strange, almost psychotic soul-searching we are going through nationally……Under this flag may our youth find new inspiration for loyalty to Canada; for a patriotism based not on any mean or narrow nationalism, but on the deep and equal pride that all Canadians will feel for every part of this good land.”
Given that Pearson had worked so hard to this end and also roots here in Aurora I wonder how much of an insult it would be for him if he were still alive to see such misappropriation.
July 1st is a day to celebrate unity, not division.
This latest slip-up does nothing to achieve the strategic goal of providing an exceptional quality of life for all and I would recommend those at the Town resposible do some soul-searching of their own before they start cutting and pasting our national symbol going forward.