4 (oh my) 4 error

Clr. Harold Kim made the news this week with respect to a motion he has put forward that speaks to the “climax now around the world”. He is quoted in the article as saying “I am putting forth this motion now in timely response to that climax. I only wish I had thought of this […]

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Downtown Aurora M.I.A.

Back on March 17th the Yonge & St. Clair BIA released a post to alert citizens to head online and support local shops.  That was also a month ago, a very fast reaction to the pandemic. They followed this up on March 23rd by announcing a $500 Digital Growth Grant.  This initiative is to help […]

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Smartphone Dumbtown

While the Town of Aurora has spent 2 attempts over 5 years and $140,000 on their corporate website only for it to remain a hot mess the Town of Bradford West Gwillimbury is poised to get a new smartphone app. Oh and the cost, well below the $70,000 website refresh, and that amount may qualify […]

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A user interface is like a joke. If you have to explain it, it’s not that good

Over a month ago the Town of Aurora announced it launched a new website. Proving that attention to detail is a huge challenge it appears the town’s communications department couldn’t even bother to spellcheck their own announcement: The claim is the the new website offers residents a cleaner, new look with updated features and more […]

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how not to get noticed

Check out this “Community consultation notice” about a public open house that is occurring in less than 50 hours: And how did I learn about this? A town councillor posted it to social media. Surprised I went to verify the notice on any of the Town of Aurora’s mediocre media offerings and guess what. It’s […]

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Town staff recently conducted a (yawn) focus group to get feedback on what people want to see on the town’s website sitemap. Here’s a suggestion.  How about a working website, or is that somehow excluded from the town’s goal of providing an exceptional quality of life? The town’s website is one of the worst vehicles […]

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water beats scissors

There is a massive communications breakdown in the Town of Aurora’s 2019 budget process which becomes obvious the moment one attempts to engage with it. It is so bad that at the February 21st meeting to deal with the town’s operating budget, not one but two councillors raised issues as to how the budget is […]

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Confucius say…

The town has recently sent out a social media post that says that black plastic is not accepted in the blue bin recycling program: Yet their webpage dedicated to the bluebox program clearly has black plastic under the column “materials accepted”: I would say that is confusing. Also under that list is “coffee cups/hot beverage […]

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reduce, confuse, recycle

It’s hard to a day without getting confused by the Town of Aurora’s communication channels. Yesterday it was the status of outdoor ice-rinks, today it is what can and can’t be recycled. So here is social media post by the Town of Aurora stating that they are in no way confused about the matter: Yet […]

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2017 Business Appearance Awards

The Aurora Chamber of Commerce resurrected their Business Excellence Awards this year after a 5 year hiatus. One has to question why, if it is so important, that the Chamber chose to not recognize Business Excellence in Aurora for the last 5 years.  The Newmarket Chamber has been doing it for 28 years. This year the […]

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Just add snow

If you’re looking for climate change denial look no further than the Town of Aurora’s website. A snapshot of the first image on its landing page is featured above. Clicking it takes you here where both outdoor skating and tobogganing are listed among the top 5 ways to make the most of your March break.  Included […]

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webslight of hand

To say that the Town of Aurora’s corporate website has resulted in continuous face-palms from myself and the community at large would be an overstatement. I can’t even begin to imagine what first impressions those that don’t live here have when they hit the aurora.ca landing page other than dizziness and nausea. I wrote a […]

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you don’t always get what you pay for

According to this Error Banner article from last November the Town of Aurora will be rolling out a new website in just over a month: http://www.yorkregion.com/news-story/4196735-new-aurora-website-to-launch-in-march This is one initiative that is long overdue, as I commented on it back in 2009 here: https://wattstrending.wordpress.com/2009/10/07/letter-to-the-auroran-burying-our-towns-website/ The Town of Aurora’s website is alarmingly outdated and restrictive. I […]

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